MEMAHAMI TIPE DAN KARAKTER KONSUMEN UNTUK MENCAPAI TUJUAN PEMASARAN

Muhammad Isa

Abstract


Today, marketers activities must supported with knowledge about consumer behaviour. Marketers must adapt with their consumers taste. They must study about the consumers characters, art and selling skill, and negotiation skill. Marketing activity not only depends on product quality, price, promotion and place, but also knowledge about consumer behaviour.


Keywords


psychology; character; marketing purpose

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